Take a fresh approach in 2018 – GO Get Organised

2018 a change to GO Get Organised

The beginning of a new year is a great time to think about tackling problems from a new angle, and explore alternative ways of doing things. Our approach may be different from anything you’ve tried before, but we believe that it offers a very effective solution to the challenges that many smaller businesses face. If you ever struggle with skill shortages or a fluctuating workload, find out how GO Get Organised can help.

What makes GO Get Organised special?

Essentially, GO Get Organised is a one-stop shop for any kind of extra support that your business might need – from admin to marketing, bookkeeping to web design. Our services are offered on a pay-as-you-go basis and charged at highly competitive rates.

Our team of experienced professionals – all experts in their own field – is headed up by managing director Naomi Summers, who prides herself on getting to know each client, to ensure that their particular business requirements are fully understood and met.

So, in a nutshell, our USP is this:

We offer an extensive range of business support services, delivered by a team of skilled professionals, coordinated by one person who is dedicated to providing a personal service to each client, on a flexible and affordable basis.

It’s a low-risk option – with potentially huge benefits

There’s very little to lose in giving us a try, and potentially much to gain. Here are some of the reasons why using GO Get Organised is very low risk:

  • We offer a totally flexible service, with no contracts or minimum bookings, so you can just buy in extra support as and when you need it
  • Our rates are very reasonable
  • Our work is of a high standard

Please visit our testimonials page to see what some of our clients say about us.

Here are the key benefits to be gained by working with GO Get Organised:

  • You will secure the extra support that your business needs to flourish and grow, tailored to fit your budget, cash flow and specific requirements.
  • You will gain access to a team of experienced (but affordable) professionals, who you might not otherwise have found easily. Working under one umbrella also enables us to share expertise and provide cover for each other if necessary, so we can maintain a consistent service.
What kind of services do we provide?

Please visit our services section for full details on everything that we can offer (also see our list of prices). But to give an overview, our support broadly falls into two categories:

  1. Office support

We can help your business run more smoothly by providing:

  • Virtual or onsite admin
  • Typing and transcriptions
  • Recruitment services
  1. Marketing and design

We can help with everything related to the promotion of your business, including:

  • Website design and editing
  • Graphic design (eg logos, digital adverts)
  • Pay-Per-Click advertising
  • Social media management
  • Search Engine Optimisation (+ SEO training)
  • Content writing
  • Marketing and PR
  • Video creation

These are not exhaustive lists, however, and we are constantly reviewing and expanding our services to meet the demands of our clients.

If you want to GO Get Organised in 2018, please get in touch today to find out how we can help.

Tel: 01225 430 504         Email: hello@gogetorganised.co.uk

GO Get Networking Returns to Bath

Thank you to all who came to our launch event in November. Here are the details for our next event:

Thursday 22nd February at 9.30am
Location: Framptons, The Empire, Grand Parade, Bath, BA2 4DF

If you want to GO Get Networking please SIGN UP NOW FOR FREE

Networking is absolutely vital to the growth of any business. There are many obvious benefits; it can help you generate new leads, make useful connections, share good practice, build your reputation and much more. But sometimes there are barriers to successful networking – particularly for smaller businesses – such as lack of time, budget and confidence. We understand this and so we’ve launched GO Get Networking, a new initiative aimed at smaller businesses in and around Bath.

What makes GO Get Networking different to other networking groups?

Over the last few years, our own experience has been that networking groups can be expensive and time consuming, often involving costly membership fees and too many meet-ups. We wanted to find a simpler and less formal way of networking, and so we decided to design our own. GO Get Networking is different to other groups because:

  • It’s specifically intended for smaller businesses only.
  • THIS IS A FREE EVENT – Simply buy a coffee at the bar on the way in!
  • Events are held four times a year in a relaxed setting. This allows us to keep it fresh and it frees you from a monthly commitment.
  • We meet at 9.30am and finish at 10.45am, giving us enough time to do some useful networking without eating too much into working hours

Typically, the format is an hour of mingling followed by a 10-minute informal talk given by a group member, or a guest speaker, on a subject that is of interest to others (eg a useful service or helpful app to support your business). This is most definitely not about hard selling but communicating useful information.

The benefits of networking

If you’re not sure what’s in it for you, then consider some of the benefits of networking:

  • It enables you to generate leads and make connections (eg with potential customers, suppliers, partners)
  • It gives you the opportunity to share good practice, useful information, contacts, successes/failures, ideas and resources
  • It helps you stay on top of local business developments and market trends
  • It opens you up to new opportunities (eg joint ventures and promotions)
  • It raises your profile and helps to build your reputation
  • Meeting people face-to-face helps you develop personal connections and build trusting relationships; people are more likely to remember you if they’ve met you
  • Other business owners can give you support and encouragement, which is particularly valuable for smaller businesses

How to network successfully: some top tips

Networking doesn’t come easily to everyone. Many people find the idea of launching themselves into a room full of strangers a daunting prospect, while even the most seasoned networkers might not be approaching it in the best way. But there are lots of strategies to help improve your skills, and with a bit of practice, anyone can become an adept networker. Here are some tips for successful networking:

  • Be prepared– make the most of networking opportunities by thinking beforehand about what you want to get out of them, who you might want to talk to etc. And don’t forget your business cards.
  • Be confident– it’s easier said than done, but hold onto the fact that the more networking you do, the better you’ll get at it.
  • Be professional– even at less formal events, always remember that you’re representing your business.
  • Be yourself– don’t pretend to be someone you’re not; the connections you make should be based on a genuine match of personality, experience, interest etc.
  • Be courteous– remember people’s names (there are various techniques you can learn if you find this difficult), introduce people to each other, be friendly to everyone. Listen as well as talk.
  • Be selective– make sure that you’re asking the right people for advice, and also that any potential opportunities are in line with your own business objectives.
  • Be generous– always keep in mind that the point of networking is to share information, so offer tips and ideas, give feedback, pass on contact details and so on.

IF YOU WANT TO GO GET NETWORKING PLEASE SIGN UP NOW

GO Get Networking!

Thank you to all who attended our first GO Get Networking event today at Framptons.  This event is designed to bring together the smaller businesses in the local area and share information.  We hope that you met some good contacts and went away with some useful information.  We aim to arrange the next event for the end of January and will keep you posted on dates and times.

An introduction to GO Get Networking

If you want to GO Get Networking please sign up now for FREE

Networking is absolutely vital to the growth of any business. There are many obvious benefits; it can help you generate new leads, make useful connections, share good practice, build your reputation and much more. But sometimes there are barriers to successful networking – particularly for smaller businesses – such as lack of time, budget and confidence. We understand this and so we’ve launched GO Get Networking, a new initiative aimed at smaller businesses in and around Bath.

What makes GO Get Networking different to other networking groups?

Over the last few years, our own experience has been that networking groups can be expensive and time consuming, often involving costly membership fees and too many meet-ups. We wanted to find a simpler and less formal way of networking, and so we decided to design our own. GO Get Networking is different to other groups because:

  • It’s specifically intended for smaller businesses
  • There are no membership fees and it’s completely free to attend events
  • Events are held once every two months, in a relaxed setting
  • We meet at 9.30am and finish at 11.00am, giving us enough time to do some useful networking without eating too much into working hours

Typically, the format is an hour of mingling followed by a 10-minute informal talk given by a group member, or a guest speaker, on a subject that is of interest to others (eg a useful service or helpful app to support your business). This is most definitely not about hard selling but communicating useful information.

The benefits of networking

If you’re not sure what’s in it for you, then consider some of the benefits of networking:

  • It enables you to generate leads and make connections (eg with potential customers, suppliers, partners)
  • It gives you the opportunity to share good practice, useful information, contacts, successes/failures, ideas and resources
  • It helps you stay on top of local business developments and market trends
  • It opens you up to new opportunities (eg joint ventures and promotions)
  • It raises your profile and helps to build your reputation
  • Meeting people face-to-face helps you develop personal connections and build trusting relationships; people are more likely to remember you if they’ve met you
  • Other business owners can give you support and encouragement, which is particularly valuable for smaller businesses

How to network successfully: some top tips

Networking doesn’t come easily to everyone. Many people find the idea of launching themselves into a room full of strangers a daunting prospect, while even the most seasoned networkers might not be approaching it in the best way. But there are lots of strategies to help improve your skills, and with a bit of practice anyone can become an adept networker. Here are some tips for successful networking:

  • Be prepared – make the most of networking opportunities by thinking beforehand about what you want to get out of them, who you might want to talk to etc. And don’t forget your business cards.
  • Be confident – it’s easier said than done, but hold onto the fact that the more networking you do, the better you’ll get at it.
  • Be professional – even at less formal events, always remember that you’re representing your business.
  • Be yourself – don’t pretend to be someone you’re not; the connections you make should be based on a genuine match of personality, experience, interest etc.
  • Be courteous – remember people’s names (there are various techniques you can learn if you find this difficult), introduce people to each other, be friendly to everyone. Listen as well as talk.
  • Be selective – make sure that you’re asking the right people for advice, and also that any potential opportunities are in line with your own business objectives.
  • Be generous – always keep in mind that the point of networking is to share information, so offer tips and ideas, give feedback, pass on contact details and so on.
If you want to GO Get Networking please sign up now for FREE

Video Marketing

What are the benefits of video marketing?

More and more businesses of all sizes are using video on their websites, as video marketing becomes increasingly widespread. But why exactly is video important, and where do you start? In this article we’ll look at the benefits of video marketing, and how we can help local businesses in a professional, affordable way.

First of all, let’s just consider some of the key facts about online video:

  • Video accounts for more than two-thirds of all internet traffic
  • Video on a landing page can increase conversion by 80% or more
  • It’s estimated that one minute of video is worth 1.8 million words

From these stats, it is evident that video is popular, functional and cost-effective. But let’s explore in more detail some of the specific benefits of using video on your website:

1.  It improves your search ranking

It’s a fact that search engines considerably favour web pages that include video content (and not just because Google now owns YouTube). Simply adding video to your site will boost your ranking and therefore give you the edge over your competitors, as well as increasing your web traffic (which should in turn lead to more sales).

2. It helps build your reputation

Video marketing gives you a platform to demonstrate your expertise, authenticity and trustworthiness. For smaller businesses in particular this is a huge benefit; potential customers can feel like they’ve made a positive connection with you before they’ve even met you.

3. It’s a quick and effective way of communicating what you do

People like watching videos rather than reading text because it’s a much more direct way of consuming information. Video captures and retains people’s attention; it’s easier and quicker to watch a two-minute video than read pages of written content. It’s a very effective way of communicating a lot of information in a short amount of time, and helping potential customers understand what you do.

4. It’s high quality, shareable content

Video is perceived as high quality content because people understand the effort that’s gone into producing it. Consequently they value it more than other types of content, which means that they’re likely to regard your site/business more favourably. Video is also eminently shareable content, and therefore a valuable tool in widening your reach.

So there are clearly plenty of convincing arguments about the effectiveness of video marketing; the reality of implementing it, however, can be quite daunting – particularly for smaller businesses. That’s where GO Get Organised can help. We’ve enlisted the services of Joanna (a voice and communication coach) and Luke (an experienced cameraman) to offer local businesses a professional, affordable video package.  Video does not have to be expensive.

The process has been designed to make you feel comfortable while getting the best possible result. Before the filming session you’ll get guidance and training to identify the message you want to get across, and during the session the team will help you to relax and deliver that message effectively.

We totally understand that not everyone is at ease with the idea of being in front of a camera, but with some coaching these reservations can be overcome – read about Naomi’s own filming experience as an example.

If you’re interested in finding out more, please visit our video service page, or contact us to discuss your requirements.

Filming the GO Get Organised website video – Naomi’s experience

Naomi Summers, Founder of GO Get Organised

 

Even though I used to work in television, I completely understand people’s fear of being on camera. You might think my TV experience would make it easier for me, but the fact is that I spent 15 years staying behind the scenes for a reason – the idea of going in front of the camera made me feel anxious.

I set up GO Get Organised in 2012 with the aim of helping parents like me who had reached a point in their career where they wanted to work more flexibly, but still utilise their considerable skills and experience. As many of you will recognise, when you set up your own business you are constantly out of your comfort zone. One of the hardest things I’ve found to deal with is self-promotion. But what’s the point of going to the effort of setting up your business if no one knows that you’re out there?

Video is a great way for people to get to know you and understand the services that you offer. It shows your character and enables people to gain trust in you as a person; you’re no longer a stranger and they know who they are going to be dealing with. In short, video makes new customers feel comfortable.

Trust me, I put it off as long as I could – but now I wish that I hadn’t. I had nothing to worry about at all. Joanna and Luke are a great team, and they instantly put me at ease. Joanna and I actually go back a long way, and she was the one who promised that not only could she sort me out and get me on camera, but I’d enjoy it too (although I have to say I didn’t believe her at the time).

During our filming session Joanna just chatted to me in a nice normal way, asking me questions relating to what I do. This helped me get used to being in that environment and feel comfortable. Joanna has a way of getting you to relax and be yourself – it’s not a stressful situation at all and there is no need to be nervous in any way. There was no audience, just the three of us. I must add that Luke was also great at giving encouragement as well as keeping my hair in check!

Since uploading the videos that we made – of me and some of the members of my team – I have seen first-hand from our web stats that people are spending longer on the GO Get Organised site now. New clients often say to me “I saw you on your video”, and as embarrassing as that was at first, it is a really great thing. It feels like they already have a connection with me and we can begin on a more relaxed footing.

As much as I hate to admit it, Joanna was right – I really did enjoy my videoing experience, and now I’m just as happy in front of the camera as I used to be behind it. I’m delighted to be working with Joanna again after all these years and can thoroughly recommend her and Luke’s services. My advice is, don’t leave it as long as I did – GO Get Organised and book now!

We certainly did GO Get Organised this week!

What a week it has been here at GO Get Organised and GO Get Organised Finance. We have freshened up the brand and worked hard to increase the number of business services that we can provide. We really want to help businesses to ‘have it all in just one call’; our support comes at very affordable prices and we have an experienced team with a wide range of skills.

The new websites have been a hit, and we hope that you like them. They are an example of the websites that we can offer. This website would cost only £365 + vat. We do like to practice what we preach!

Also this week we attended the Business Showcase Southwest at Ashton Gate Stadium for the first time. Wow, what a big show! It was a great experience for us – we met so many lovely people and definitely hope to return again next year. Here are a few pictures of the stand and the team on the day -hopefully you can spot our new GO mugs and pens!

Thank you to all who gave their time to come and meet us at the show.

 

How to win customers through pay-per-click advertising

 

Getting to grips with pay-per-click (PPC)

Although it’s well known that pay-per-click (PPC) advertising can bring huge benefits to businesses of all sizes, getting to grips with it may seem a bit daunting. Luckily, GO Get Organised’s PPC expert Libby Thomas is here to help you tap into the potential of this growing advertising channel.

Libby worked in a senior PPC role at Microsoft for six years before going freelance. She now offers her valuable experience to SMEs looking for guidance in building their PPC strategies. So how does it work? “Pay-per-click advertising is a very specific type of online advertising,” explains Libby. “It’s when you put adverts on Google’s network – or Bing’s network – and the advertiser only pays if somebody clicks on that ad.”

She believes that it’s always worthwhile for SMEs to explore PPC advertising: “Successful PPC advertising enables you to reach your core target audience because they’re searching for exactly what you’re selling. The more specific you can be about who your target audience is, and what you’re offering them, the better it will work”. 

How to approach pay-per-click (PPC)

Libby explains a bit about how to approach this: “You need to break everything up into the most tightly organised structure you can. So you might have a campaign called ‘Hotels in Bath’, and within that you might have sub-folders called ‘Cheap Hotels in Bath’, ‘Student Hotels in Bath’, ‘Family Hotels in Bath’. And then you write separate ads that directly relate to those keywords, so that when someone types in ‘I’m a student looking for a hotel in Bath’, the ad they see directly addresses that – it doesn’t say anything about families, or luxury, it directly addresses what they’re looking for.”

Refining a PPC campaign is quite a specialist skill, requiring insight into how search engines determine the relevance of keywords. “You need to be able to understand the data and how all that works together,” says Libby. “The aim is to find a rich stream of keywords that convert, that lead the right people who are going to buy from you, or fill in a form or whatever it is your website’s demanding from them, but with hardly any of your competitors bidding on it, so it’s lovely and cheap. That’s the dream.”

And even if it doesn’t work out quite how you hoped, and you decide not to continue, there are still benefits to be gained from the exercise, as Libby points out: “You’ve bought all of this amazing valuable data which you can then use in your SEO, your organic campaigns, or through your social media, or in print advertising – it’s still valuable.”

So what does Libby enjoy most about her job? “I’m quite analytically minded so I really love all the data – diving into it and working out patterns. I love improving results for small to medium businesses where their bottom line is people’s livelihoods – if you can help with that it’s a brilliant feeling. When I open up the accounts and I can see wow, they’ve made two grand in sales overnight, I genuinely get a high off that.”

As well as working directly with businesses to build their PPC strategy, Libby also offers training support to enable SMEs to manage their own PPC activity. As with all of GO Get Organised’s services, this is available at very affordable rates. If you’re interested in finding out more about how we can help with PPC advertising, please get in touch. If you still need convincing, here’s a final word from Libby: “Most businesses that I work with, as long as they’ve got a decent product and a decent website, can get a return on investment. Your audience is there, and PPC is a good way to get to them.”

Please click here to contact us