GO Get Networking – May 2018

Thank you so much to all who made it to GO Get Networking today.

I was really pleased with how the event went and hope that you enjoyed it!  We had some great pictures taken by the lovely Lis McDermott .  A big thank you to you Lis for taking these.  Also, a big thanks to Tom Lewis for sharing his story with us today.  We have just completed a little case study with Tom which you can read here.

Please keep checking our news page. I will post information on the next event here. It would be great to see you at the next one!

Some more pictures can be found on our facebook page!

 

 

 

Case Study – How using a Virtual Assistant can help you. GO Get Organised!

Tom Lewis
The Guild Co Working Hub

 

Naomi really got me. She understood my problem and chose well when she suggested working with Claire as my virtual PA.  I need someone who’s organised and knows how to pull everything together.

My problem was that I was spending too much time hiding behind routine-based work and avoiding the real work. I’m naturally disorganised, and I was spending more time on software systems, in an attempt to organise myself, than on actually doing the work.

Claire acts as a barrier for my email, filters out all the irrelevant stuff and actions everything possible. I’m no longer drowning in email – I can get up in the morning and delay looking at my inbox. I’ve even bought an alarm clock and I’m attempting to leave my phone in the kitchen overnight. Now when I look at my email first thing there are around 10 messages, whereas previously there would be 30 or 40.

Claire’s got a great CV. She’s responsible, independent, incredibly reliable, and senior enough not to be asking 40 million questions. She just gets on and does what is required.

She’s helped me to focus on clearing down my massive ‘to do’ list, she organises my diary, she’s done research for me, and she’s even taken over assessing all the software I buy to see if it would work for us.

I’m a bit of a control freak and not brilliant at delegating. But at fairly low cost and for no hassle I have found someone to trust who can take some of the burden of running the business off me without ceding control.

Employing people is scary because it seems like a lot of money, and there’s a lot of red tape involved. But GO Get Organised makes it easy, you are paying by the hour, everything is on the timesheet. It’s a great business model.  We agreed a certain number of hours at the beginning but it ended up being less than anticipated. Claire is a victim of her own success in terms of how efficient she is!

I’ve also recently started using Go Get Finance for my book keeping. As proof of how much I trust Naomi, I didn’t even look around. I know that they are reliable.

GO Get Networking Success!

Thank you so much to everyone who came to the GO Get Networking event today.

It has shown us all that there really is a need for FREE small business networking locally.  We have received fantastic feedback on the event, and plan to run them every 3 months as requested, we will post dates soon so watch this space.

In the meantime here are some pictures of the event.

A huge thank you to Framptons, they are a fantastic venue.

BOOK YOUR SPACE ON THE NEXT EVENT NOW!

 

 

GO Get Networking!

Thank you to all who attended our first GO Get Networking event today at Framptons.  This event is designed to bring together the smaller businesses in the local area and share information.  We hope that you met some good contacts and went away with some useful information.  We aim to arrange the next event for the end of January and will keep you posted on dates and times.

An introduction to GO Get Networking

If you want to GO Get Networking please sign up now for FREE

Networking is absolutely vital to the growth of any business. There are many obvious benefits; it can help you generate new leads, make useful connections, share good practice, build your reputation and much more. But sometimes there are barriers to successful networking – particularly for smaller businesses – such as lack of time, budget and confidence. We understand this and so we’ve launched GO Get Networking, a new initiative aimed at smaller businesses in and around Bath.

What makes GO Get Networking different to other networking groups?

Over the last few years, our own experience has been that networking groups can be expensive and time consuming, often involving costly membership fees and too many meet-ups. We wanted to find a simpler and less formal way of networking, and so we decided to design our own. GO Get Networking is different to other groups because:

  • It’s specifically intended for smaller businesses
  • There are no membership fees and it’s completely free to attend events
  • Events are held once every two months, in a relaxed setting
  • We meet at 9.30am and finish at 11.00am, giving us enough time to do some useful networking without eating too much into working hours

Typically, the format is an hour of mingling followed by a 10-minute informal talk given by a group member, or a guest speaker, on a subject that is of interest to others (eg a useful service or helpful app to support your business). This is most definitely not about hard selling but communicating useful information.

The benefits of networking

If you’re not sure what’s in it for you, then consider some of the benefits of networking:

  • It enables you to generate leads and make connections (eg with potential customers, suppliers, partners)
  • It gives you the opportunity to share good practice, useful information, contacts, successes/failures, ideas and resources
  • It helps you stay on top of local business developments and market trends
  • It opens you up to new opportunities (eg joint ventures and promotions)
  • It raises your profile and helps to build your reputation
  • Meeting people face-to-face helps you develop personal connections and build trusting relationships; people are more likely to remember you if they’ve met you
  • Other business owners can give you support and encouragement, which is particularly valuable for smaller businesses

How to network successfully: some top tips

Networking doesn’t come easily to everyone. Many people find the idea of launching themselves into a room full of strangers a daunting prospect, while even the most seasoned networkers might not be approaching it in the best way. But there are lots of strategies to help improve your skills, and with a bit of practice anyone can become an adept networker. Here are some tips for successful networking:

  • Be prepared – make the most of networking opportunities by thinking beforehand about what you want to get out of them, who you might want to talk to etc. And don’t forget your business cards.
  • Be confident – it’s easier said than done, but hold onto the fact that the more networking you do, the better you’ll get at it.
  • Be professional – even at less formal events, always remember that you’re representing your business.
  • Be yourself – don’t pretend to be someone you’re not; the connections you make should be based on a genuine match of personality, experience, interest etc.
  • Be courteous – remember people’s names (there are various techniques you can learn if you find this difficult), introduce people to each other, be friendly to everyone. Listen as well as talk.
  • Be selective – make sure that you’re asking the right people for advice, and also that any potential opportunities are in line with your own business objectives.
  • Be generous – always keep in mind that the point of networking is to share information, so offer tips and ideas, give feedback, pass on contact details and so on.
If you want to GO Get Networking please sign up now for FREE

Video Marketing

What are the benefits of video marketing?

More and more businesses of all sizes are using video on their websites, as video marketing becomes increasingly widespread. But why exactly is video important, and where do you start? In this article we’ll look at the benefits of video marketing, and how we can help local businesses in a professional, affordable way.

First of all, let’s just consider some of the key facts about online video:

  • Video accounts for more than two-thirds of all internet traffic
  • Video on a landing page can increase conversion by 80% or more
  • It’s estimated that one minute of video is worth 1.8 million words

From these stats, it is evident that video is popular, functional and cost-effective. But let’s explore in more detail some of the specific benefits of using video on your website:

1.  It improves your search ranking

It’s a fact that search engines considerably favour web pages that include video content (and not just because Google now owns YouTube). Simply adding video to your site will boost your ranking and therefore give you the edge over your competitors, as well as increasing your web traffic (which should in turn lead to more sales).

2. It helps build your reputation

Video marketing gives you a platform to demonstrate your expertise, authenticity and trustworthiness. For smaller businesses in particular this is a huge benefit; potential customers can feel like they’ve made a positive connection with you before they’ve even met you.

3. It’s a quick and effective way of communicating what you do

People like watching videos rather than reading text because it’s a much more direct way of consuming information. Video captures and retains people’s attention; it’s easier and quicker to watch a two-minute video than read pages of written content. It’s a very effective way of communicating a lot of information in a short amount of time, and helping potential customers understand what you do.

4. It’s high quality, shareable content

Video is perceived as high quality content because people understand the effort that’s gone into producing it. Consequently they value it more than other types of content, which means that they’re likely to regard your site/business more favourably. Video is also eminently shareable content, and therefore a valuable tool in widening your reach.

So there are clearly plenty of convincing arguments about the effectiveness of video marketing; the reality of implementing it, however, can be quite daunting – particularly for smaller businesses. That’s where GO Get Organised can help. We’ve enlisted the services of Joanna (a voice and communication coach) and Luke (an experienced cameraman) to offer local businesses a professional, affordable video package.  Video does not have to be expensive.

The process has been designed to make you feel comfortable while getting the best possible result. Before the filming session you’ll get guidance and training to identify the message you want to get across, and during the session the team will help you to relax and deliver that message effectively.

We totally understand that not everyone is at ease with the idea of being in front of a camera, but with some coaching these reservations can be overcome – read about Naomi’s own filming experience as an example.

If you’re interested in finding out more, please visit our video service page, or contact us to discuss your requirements.

Filming the GO Get Organised website video – Naomi’s experience

Naomi Summers, Founder of GO Get Organised

 

Even though I used to work in television, I completely understand people’s fear of being on camera. You might think my TV experience would make it easier for me, but the fact is that I spent 15 years staying behind the scenes for a reason – the idea of going in front of the camera made me feel anxious.

I set up GO Get Organised in 2012 with the aim of helping parents like me who had reached a point in their career where they wanted to work more flexibly, but still utilise their considerable skills and experience. As many of you will recognise, when you set up your own business you are constantly out of your comfort zone. One of the hardest things I’ve found to deal with is self-promotion. But what’s the point of going to the effort of setting up your business if no one knows that you’re out there?

Video is a great way for people to get to know you and understand the services that you offer. It shows your character and enables people to gain trust in you as a person; you’re no longer a stranger and they know who they are going to be dealing with. In short, video makes new customers feel comfortable.

Trust me, I put it off as long as I could – but now I wish that I hadn’t. I had nothing to worry about at all. Joanna and Luke are a great team, and they instantly put me at ease. Joanna and I actually go back a long way, and she was the one who promised that not only could she sort me out and get me on camera, but I’d enjoy it too (although I have to say I didn’t believe her at the time).

During our filming session Joanna just chatted to me in a nice normal way, asking me questions relating to what I do. This helped me get used to being in that environment and feel comfortable. Joanna has a way of getting you to relax and be yourself – it’s not a stressful situation at all and there is no need to be nervous in any way. There was no audience, just the three of us. I must add that Luke was also great at giving encouragement as well as keeping my hair in check!

Since uploading the videos that we made – of me and some of the members of my team – I have seen first-hand from our web stats that people are spending longer on the GO Get Organised site now. New clients often say to me “I saw you on your video”, and as embarrassing as that was at first, it is a really great thing. It feels like they already have a connection with me and we can begin on a more relaxed footing.

As much as I hate to admit it, Joanna was right – I really did enjoy my videoing experience, and now I’m just as happy in front of the camera as I used to be behind it. I’m delighted to be working with Joanna again after all these years and can thoroughly recommend her and Luke’s services. My advice is, don’t leave it as long as I did – GO Get Organised and book now!

How to win customers through pay-per-click advertising

 

Getting to grips with pay-per-click (PPC)

Although it’s well known that pay-per-click (PPC) advertising can bring huge benefits to businesses of all sizes, getting to grips with it may seem a bit daunting. Luckily, GO Get Organised’s PPC expert Libby Thomas is here to help you tap into the potential of this growing advertising channel.

Libby worked in a senior PPC role at Microsoft for six years before going freelance. She now offers her valuable experience to SMEs looking for guidance in building their PPC strategies. So how does it work? “Pay-per-click advertising is a very specific type of online advertising,” explains Libby. “It’s when you put adverts on Google’s network – or Bing’s network – and the advertiser only pays if somebody clicks on that ad.”

She believes that it’s always worthwhile for SMEs to explore PPC advertising: “Successful PPC advertising enables you to reach your core target audience because they’re searching for exactly what you’re selling. The more specific you can be about who your target audience is, and what you’re offering them, the better it will work”. 

How to approach pay-per-click (PPC)

Libby explains a bit about how to approach this: “You need to break everything up into the most tightly organised structure you can. So you might have a campaign called ‘Hotels in Bath’, and within that you might have sub-folders called ‘Cheap Hotels in Bath’, ‘Student Hotels in Bath’, ‘Family Hotels in Bath’. And then you write separate ads that directly relate to those keywords, so that when someone types in ‘I’m a student looking for a hotel in Bath’, the ad they see directly addresses that – it doesn’t say anything about families, or luxury, it directly addresses what they’re looking for.”

Refining a PPC campaign is quite a specialist skill, requiring insight into how search engines determine the relevance of keywords. “You need to be able to understand the data and how all that works together,” says Libby. “The aim is to find a rich stream of keywords that convert, that lead the right people who are going to buy from you, or fill in a form or whatever it is your website’s demanding from them, but with hardly any of your competitors bidding on it, so it’s lovely and cheap. That’s the dream.”

And even if it doesn’t work out quite how you hoped, and you decide not to continue, there are still benefits to be gained from the exercise, as Libby points out: “You’ve bought all of this amazing valuable data which you can then use in your SEO, your organic campaigns, or through your social media, or in print advertising – it’s still valuable.”

So what does Libby enjoy most about her job? “I’m quite analytically minded so I really love all the data – diving into it and working out patterns. I love improving results for small to medium businesses where their bottom line is people’s livelihoods – if you can help with that it’s a brilliant feeling. When I open up the accounts and I can see wow, they’ve made two grand in sales overnight, I genuinely get a high off that.”

As well as working directly with businesses to build their PPC strategy, Libby also offers training support to enable SMEs to manage their own PPC activity. As with all of GO Get Organised’s services, this is available at very affordable rates. If you’re interested in finding out more about how we can help with PPC advertising, please get in touch. If you still need convincing, here’s a final word from Libby: “Most businesses that I work with, as long as they’ve got a decent product and a decent website, can get a return on investment. Your audience is there, and PPC is a good way to get to them.”

Please click here to contact us

Get-Organized at the Bath Business Expo!

The Bath Business Expo

The Bath Business Expo will take place on Wednesday 4th March 2015 and Get-Organized will be exhibiting.

The Bath Expo, which is set to be the largest general business exhibition and networking opportunity in Bath and North East Somerset, will take place on 4th March 2015 from 10am-3pm.

The Bath Expo is headline sponsored by Thrings, Santander, Monahans and Datasharp and will be a hub of activity. Visitors will find lots of free educational and inspirational business seminars, local and regional exhibitors, networking and speed networking.

The Bath Expo team commented: “It is an extremely busy and exciting time preparing for the Bath Expo. We are working extremely hard to develop a first-class event which we hope will help local and regional business people make important connections, collaborate and secure new business.

BANES enjoys an enviable reputation in many industry sectors, among them creative and digital, ICT, microelectronics, engineering, manufacturing, tourism and financial services. The commercial outlook for Bath is extremely positive, with major development projects such as the Bath City Riverside Enterprise Area making the city an increasingly attractive place to do business.”

Get-Organized will be one of the many exhibitors and visiting is free.