What are the benefits of video marketing?
More and more businesses of all sizes are using video on their websites, as video marketing becomes increasingly widespread. But why exactly is video important, and where do you start? In this article we’ll look at the benefits of video marketing, and how we can help local businesses in a professional, affordable way.
First of all, let’s just consider some of the key facts about online video:
- Video accounts for more than two-thirds of all internet traffic
- Video on a landing page can increase conversion by 80% or more
- It’s estimated that one minute of video is worth 1.8 million words
From these stats, it is evident that video is popular, functional and cost-effective. But let’s explore in more detail some of the specific benefits of using video on your website:
1. It improves your search ranking
It’s a fact that search engines considerably favour web pages that include video content (and not just because Google now owns YouTube). Simply adding video to your site will boost your ranking and therefore give you the edge over your competitors, as well as increasing your web traffic (which should in turn lead to more sales).
2. It helps build your reputation
Video marketing gives you a platform to demonstrate your expertise, authenticity and trustworthiness. For smaller businesses in particular this is a huge benefit; potential customers can feel like they’ve made a positive connection with you before they’ve even met you.
3. It’s a quick and effective way of communicating what you do
People like watching videos rather than reading text because it’s a much more direct way of consuming information. Video captures and retains people’s attention; it’s easier and quicker to watch a two-minute video than read pages of written content. It’s a very effective way of communicating a lot of information in a short amount of time, and helping potential customers understand what you do.
4. It’s high quality, shareable content
Video is perceived as high quality content because people understand the effort that’s gone into producing it. Consequently they value it more than other types of content, which means that they’re likely to regard your site/business more favourably. Video is also eminently shareable content, and therefore a valuable tool in widening your reach.
So there are clearly plenty of convincing arguments about the effectiveness of video marketing; the reality of implementing it, however, can be quite daunting – particularly for smaller businesses. That’s where GO Get Organised can help. We’ve enlisted the services of Joanna (a voice and communication coach) and Luke (an experienced cameraman) to offer local businesses a professional, affordable video package. Video does not have to be expensive.
The process has been designed to make you feel comfortable while getting the best possible result. Before the filming session you’ll get guidance and training to identify the message you want to get across, and during the session the team will help you to relax and deliver that message effectively.
We totally understand that not everyone is at ease with the idea of being in front of a camera, but with some coaching these reservations can be overcome – read about Naomi’s own filming experience as an example.
If you’re interested in finding out more, please visit our video service page, or contact us to discuss your requirements.