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Bring your business to life with video

There’s no denying the fact that video now plays a central part in digital marketing, for businesses of all sizes. If you’d like to explore the potential of video to engage your target audience and boost your brand, but are not sure where to start, GO Get Organised can help.

Why is video so important?

In a crowded digital marketplace, you need to find effective ways of capturing and holding people’s attention. Video is simply far more engaging than images or text, enabling you to quickly tell compelling stories, communicate complex information and build connections. These recent stats* bear out the importance of video:

  • 72% of consumers prefer to learn about products and services in a video format
  • Users stay on pages with video content almost three times as long as those without
  • Social media posts that contain videos attract twice as much engagement as those that only contain images
  • Including videos in marketing emails can boost click-through rates by as much as 300%
  • Businesses that use video marketing experience conversion rates that are 34% higher than those that don’t, and grow their revenue 49% faster

Ideas for video content

Once you’re convinced of the benefits of using video to market and grow your business, you need to decide what to focus on and how to put this into practice. This list of common types of video may inspire some ideas:

  • Explainers – these give a short, clear overview or demonstration of how a product or service works
  • Launches – used to announce and promote a new product or service
  • Testimonials – from previous clients sharing their positive experience
  • Interviews – with internal or external experts to help answer common questions
  • Behind the scenes – giving insight into how your business works and the people involved
  • Corporate – more formal videos used to raise awareness, secure investments and build partnerships
  • Internal training – used to explain procedures to staff

Whichever type you choose, the beauty of video is that it can be reused and repurposed across multiple platforms and channels (eg social media, email campaigns and websites) so you can tailor it to different audiences, maximise its reach and get the best return on your investment.

How GO Get Organised can help

Our experienced team is here to help you create professional branded videos that will bring your business to life. We offer two options designed to suit different needs – video services and video packages:

Video services

We are always happy to take on bespoke projects at very competitive hourly rates; we can handle all aspects of video-making as required, including scriptwriting, storyboarding, directing, editing and post-production. See our video services page for more details.

Video packages

For clients who prefer to follow a pre-determined process on a fixed-rate basis, we have devised a series of affordable video packages that cover some commonly requested formats, including social media videos, testimonials and vlogs. Read more about our video packages.

If you’re not sure which option to go for, please get in touch to discuss your requirements, and our skilled video experts can advise on the best way forward. And if you need some additional support with integrating video into your overall content plan, don’t forget we can also help with all aspects of marketing, including strategy.

Why not contact us today to start harnessing the power of video for your business?

*Stats taken from WebFX’s article 100 powerful video marketing statistics you should know for 2024