I have over 20 years’ integrated marketing and communications experience, working with a wide range of famous brands and smaller businesses. My straightforward, customer-centric approach has delivered results for big names such as Royal Caribbean International, Deloitte, Chrysler Jeep and Comet, an approach that’s now applied to a portfolio of growing and ambitious businesses.
I can get involved at any stage of marketing planning or execution and make a difference. I’ll help you with start-up or business development strategy, advise on brand, tone and messaging, create a plan and make it happen. My approach is very strongly focused on your customers, taking time to understand their needs and motivations then creating an effective plan to target them. My depth of experience in all marketing channels – from content, social media and web to traditional print, advertising and PR – means I can recommend and deliver the most effective strategy to help grow your business.
I’ve worked with lots of start-ups and small businesses, and helped them craft a strong brand, sometimes from scratch. I understand the difficulties faced by business owners when trying to create or develop their brand, and can bring the clear insight you need to move projects forward. I’m adept at maintaining a strong brand direction while delivering seamless campaigns, often to the tightest of budgets and deadlines.
I love books, loud guitar music, curry and beer, and my work-in-progress psychedelic patchwork quilt. I also help out at our local primary school, trying to encourage the kids to love reading as much as I do.