Video Marketing

What are the benefits of video marketing?

More and more businesses of all sizes are using video on their websites, as video marketing becomes increasingly widespread. But why exactly is video important, and where do you start? In this article we’ll look at the benefits of video marketing, and how we can help local businesses in a professional, affordable way.

First of all, let’s just consider some of the key facts about online video:

  • Video accounts for more than two-thirds of all internet traffic
  • Video on a landing page can increase conversion by 80% or more
  • It’s estimated that one minute of video is worth 1.8 million words

From these stats, it is evident that video is popular, functional and cost-effective. But let’s explore in more detail some of the specific benefits of using video on your website:

1.  It improves your search ranking

It’s a fact that search engines considerably favour web pages that include video content (and not just because Google now owns YouTube). Simply adding video to your site will boost your ranking and therefore give you the edge over your competitors, as well as increasing your web traffic (which should in turn lead to more sales).

2. It helps build your reputation

Video marketing gives you a platform to demonstrate your expertise, authenticity and trustworthiness. For smaller businesses in particular this is a huge benefit; potential customers can feel like they’ve made a positive connection with you before they’ve even met you.

3. It’s a quick and effective way of communicating what you do

People like watching videos rather than reading text because it’s a much more direct way of consuming information. Video captures and retains people’s attention; it’s easier and quicker to watch a two-minute video than read pages of written content. It’s a very effective way of communicating a lot of information in a short amount of time, and helping potential customers understand what you do.

4. It’s high quality, shareable content

Video is perceived as high quality content because people understand the effort that’s gone into producing it. Consequently they value it more than other types of content, which means that they’re likely to regard your site/business more favourably. Video is also eminently shareable content, and therefore a valuable tool in widening your reach.

So there are clearly plenty of convincing arguments about the effectiveness of video marketing; the reality of implementing it, however, can be quite daunting – particularly for smaller businesses. That’s where GO Get Organised can help. We’ve enlisted the services of Joanna (a voice and communication coach) and Luke (an experienced cameraman) to offer local businesses a professional, affordable video package.  Video does not have to be expensive.

The process has been designed to make you feel comfortable while getting the best possible result. Before the filming session you’ll get guidance and training to identify the message you want to get across, and during the session the team will help you to relax and deliver that message effectively.

We totally understand that not everyone is at ease with the idea of being in front of a camera, but with some coaching these reservations can be overcome – read about Naomi’s own filming experience as an example.

If you’re interested in finding out more, please visit our video service page, or contact us to discuss your requirements.

Filming the GO Get Organised website video – Naomi’s experience

Naomi Summers, Founder of GO Get Organised

 

Even though I used to work in television, I completely understand people’s fear of being on camera. You might think my TV experience would make it easier for me, but the fact is that I spent 15 years staying behind the scenes for a reason – the idea of going in front of the camera made me feel anxious.

I set up GO Get Organised in 2012 with the aim of helping parents like me who had reached a point in their career where they wanted to work more flexibly, but still utilise their considerable skills and experience. As many of you will recognise, when you set up your own business you are constantly out of your comfort zone. One of the hardest things I’ve found to deal with is self-promotion. But what’s the point of going to the effort of setting up your business if no one knows that you’re out there?

Video is a great way for people to get to know you and understand the services that you offer. It shows your character and enables people to gain trust in you as a person; you’re no longer a stranger and they know who they are going to be dealing with. In short, video makes new customers feel comfortable.

Trust me, I put it off as long as I could – but now I wish that I hadn’t. I had nothing to worry about at all. Joanna and Luke are a great team, and they instantly put me at ease. Joanna and I actually go back a long way, and she was the one who promised that not only could she sort me out and get me on camera, but I’d enjoy it too (although I have to say I didn’t believe her at the time).

During our filming session Joanna just chatted to me in a nice normal way, asking me questions relating to what I do. This helped me get used to being in that environment and feel comfortable. Joanna has a way of getting you to relax and be yourself – it’s not a stressful situation at all and there is no need to be nervous in any way. There was no audience, just the three of us. I must add that Luke was also great at giving encouragement as well as keeping my hair in check!

Since uploading the videos that we made – of me and some of the members of my team – I have seen first-hand from our web stats that people are spending longer on the GO Get Organised site now. New clients often say to me “I saw you on your video”, and as embarrassing as that was at first, it is a really great thing. It feels like they already have a connection with me and we can begin on a more relaxed footing.

As much as I hate to admit it, Joanna was right – I really did enjoy my videoing experience, and now I’m just as happy in front of the camera as I used to be behind it. I’m delighted to be working with Joanna again after all these years and can thoroughly recommend her and Luke’s services. My advice is, don’t leave it as long as I did – GO Get Organised and book now!